I’m Miranda, a strategic freelance marketing director with over 16 years’ experience delivering commercial growth for brands across B2C and B2B. With a deep passion for the hospitality sector and a results-driven mindset, I specialise in helping businesses unlock the value hidden in their guest journey – from discovery and booking to loyalty and advocacy.
I don’t believe in one-size-fits-all strategies. Every business is different and that’s why I tailor my approach to your goals, your team, and your customers using proven strategy.
A Full Marketing Audit – Every Touchpoint, Every Opportunity
My starting point is always a full guest journey audit. That means reviewing everything your customer sees, hears, feels and experiences from your website and booking journey, digital footprint, to your Wi-Fi sign-up, CRM flows, on-site signage, and social media presence.
I help you:
- Understand what’s working, what’s missing, and where the revenue potential lies
- Make data-led decisions that impact the bottom line
- Turn overlooked moments into sales-driving opportunities
- Use AI to improve efficiency with no loss of quality or results
Services That Drive Awareness, Influence Behaviour, and Convert Fans
Whether you need strategic planning or hands-on execution, I provide support across all key marketing areas:
- Brand & Commercial Strategy
- Clear, measurable growth planning
- Competitive positioning and audience targeting
- Customer journey mapping and persona development
- Campaign calendar creation
Marketing Campaign Planning & Delivery
- End-to-end execution of multi-channel campaigns
- Social media & influencer marketing
- Email marketing, automation, and segmentation
- A/B testing and creative optimisation
Data Analysis & Performance Optimisation
- KPI setting and tracking
- CRM strategy and database growth
- Google Analytics, Meta Insights, and more
Digital & Skill Support
- Website audits, copywriting, and SEO health checks
- Paid media strategy across Google, Meta, and TikTok
- Affiliate and partnership marketing
- PR, branded content, and creative production
Results That Speak for Themselves With Wonderful Partners
- £1M in affiliate sales across 10 sites in just 1 year
- 200% increase in online booking conversion
- +135% uplift in social engagement
- +60% growth in gift voucher revenue year-on-year
- Database growth to over 500,000 opted-in customers
Marketing Partner & Client Testimonials
💬 “Working with Miranda enabled us to finesse our strategy across our full portfolio – Michelin star restaurant, hotel and café. Gift voucher sales increased by 60%, and our web traffic grew by 45%. We’d highly recommend her as a hospitality marketing specialist. Fran, Co-owner boutique hotel, restaurant & café.
Why Work with 2Xpresso Solutions?
✅ Flexible, freelance support tailored to your goals
✅ Hands-on experience with hospitality, retail, and travel brands
✅ Proven track record in growing revenue, loyalty, and engagement
✅ Transparent, collaborative, and full of energy
Whether you’re refining your brand positioning, building your CRM strategy, or looking to upskill your team with marketing workshops – I’d love to help.
Let’s Get Started
Ready to elevate your marketing and drive meaningful growth? Let’s talk.
📧 miranda@2xpresso.com
