Welcome
Smart Marketing & Recruitment Strategy
Welcome to 2Xpresso — where strategy meets heart. Founded by twins Miranda and Helen, 2Xpresso was born from our shared passion to empower small businesses and guide students as they step into the world of work.
Whether you’re a founder who needs hands-on marketing support, or a parent wanting help for your teen writing their first CV — you’re in the right place.
16+
Years In Marketing
16+
Years Recruiting
18+
Years As Mums
500+
Rugby Matches Watched
3
Languages Spoken- By Helen
Our Story
Meet Miranda & Helen
We’re twin sisters with over 40 years of combined experience across marketing and recruitment. We’re also mums — navigating our sons LJ and Billy through the challenges of student life, university costs, and career prep.
✨ Miranda — 20+ years as a brand and marketing director, with deep expertise in affiliate marketing, digital growth, SEO, social media, PR, and strategy for hospitality, leisure, and consumer brands.
✨ Helen — 20+ years in recruitment, working with clients from graduate hires to C-suite placements. She’s passionate about helping young people write stand-out CVs, nail their first interviews, and build strong LinkedIn profiles.
What We Do
Miranda’s 16+ years in marketing has included leading large-scale affiliate programs for national brands, driving over £1 million in sales in year one. Now, we’re using that same knowledge to show students (and their parents) how to tap into this world in a simple, ethical, and manageable way — while also helping small business owners create partnerships with trusted advocates to grow their customer base.
By combining Helen’s recruitment expertise with Miranda’s commercial marketing know-how, we bridge the gap between education and employment, helping the next generation build digital skills that matter — and supporting small businesses with strategies that actually convert.
Helping Small Businesses & Students Thrive Through Smart Marketing & Recruitment Strategy
Marketing Support
Tailored Marketing Strategy We craft strategies to drive real business growth — whether you're launching a brand or need help scaling online sales.
Tailored Marketing Strategy
We craft strategies to drive real business growth, whether you’re launching a brand or need help scaling online sales.
Brand positioning & messaging
Commercial & performance planning
Multi-channel marketing plans
Customer journey optimisation
Affiliate & influencer marketing
Digital Marketing Services
We support across paid and organic channels:
Website audits & SEO copywriting
Google My Business optimisation
Email marketing & automation
Social content planning & scheduling
Paid Meta, PMAX, TikTok Spark ads
Affiliate marketing platform setup & partner management
Campaign Execution & Analysis
We don’t just plan — we deliver.
End-to-end campaign delivery
Performance analysis & A/B testing
ROI-focused decision making
Customer insight & data optimisation
Some Great Partnerships & Clients
Student Support
Helping students (and parents!) prepare for the real world.
First Job Toolkit
Modern CV templates that stand out
LinkedIn profile setup and guidance
Job application support
Interview prep & confidence coaching
To get started take a look at our graduate CV template and linked in guide on Etsy
Sign Up For Club 2Xpresso
Coming Soon! Watch this space.