At 2Xpresso, we’re proud to support forward-thinking brands making a genuine difference. That’s why we were excited to partner with KinKind, a UK-based, plastic-free beauty brand, on the launch of their first affiliate marketing programme, designed to drive new routes to market and sustainable sales growth.
With a mission to reduce single-use plastic and promote sustainable self-care, KinKind’s award-winning shampoo bars, conditioning bars, and a UK-first natural deodorant in a bar format have become a hit with eco-conscious shoppers. But in a competitive digital landscape, even the most innovative products need a strategic push to reach new audiences.
The Brief: Find New Partners, Create Scalable Sales
KinKind approached 2Xpresso with a clear goal, to grow their direct-to-consumer sales by 10% by tapping into affiliate marketing. They wanted to build a network of trusted partners that shared their values and could amplify their message across relevant, high-intent channels.
We focused on establishing affiliate relationships that would complement KinKind’s values of sustainability, transparency, and convenience, without compromising on performance.
The Solution: A Targeted Affiliate Launch, Powered by Awin
Working closely with KinKind and our partners at Awin, we built a multi-channel affiliate marketing strategy from the ground up. The focus: align KinKind’s ethical beauty products with the right voices and platforms, while ensuring strong ROI and brand integrity.
Our affiliate recruitment and activation strategy included:
✅ Sustainability & beauty influencers across Instagram and TikTok
✅ Beauty and eco-living press keen to feature game-changing UK-first products
✅ Shopping directories and deal sites with high search visibility
✅ Closed member benefits groups including Blue Light Card and Health Service Discounts
✅ Top cashback platforms such as TopCashback and Quidco
✅ A curated list of high-performing Awin publishers with strong engagement and aligned audiences
We also created a suite of affiliate assets, product education content, and exclusive promotions to drive clicks and conversions. From ethical beauty editors to cashback communities, we ensured KinKind’s story was seen by people who genuinely care.
Early Results: Momentum and Meaningful Growth
Within the first 90 days, KinKind’s affiliate programme was:
🎯 Live with over 45 approved partners
📈 Generating consistent new customer traffic to the site
🛍 Contributing to measurable sales growth towards their 10% target
💬 Featured across key sustainability newsletters and deal roundups
💡 Building long-term brand advocates who align with KinKind’s mission
By combining values-led marketing with data-driven performance tactics, we helped KinKind reach shoppers who were actively looking for better, plastic-free options for their daily routines.
Top 5 Benefits of Affiliate Marketing for Online Retail Brands
If you’re considering launching an affiliate programme for your brand, here are 5 key reasons to go for it:
1. Performance-Based Growth
You only pay for results, whether that’s a sale, a lead, or traffic. It’s a low-risk, high-reward strategy for scaling eCommerce.
2. Expanded Reach with Trusted Voices
Affiliates help you reach new audiences via influencers, bloggers, deal sites, and more, many of whom have loyal followings and high domain authority.
3. SEO & Visibility Boost
Getting featured on directories, cashback sites, and media partners increases backlinks and organic discoverability, which benefits your overall digital footprint.
4. Measurable ROI
With the right tracking and platform (like Awin), you can see exactly which partners and channels are driving results, so you can scale what works.
5. Long-Term Brand Advocates
Affiliate partnerships often evolve into long-term collaborations, especially when values align. It’s more than just a transaction, it’s relationship marketing.
Ready to Launch Affiliate Marketing That Works?
At 2Xpresso, we don’t just “do” affiliate marketing—we do it right. Whether you’re a D2C challenger brand like KinKind or an established retailer looking to grow, we’ll tailor a strategy that delivers meaningful results.
👉 If you’re looking to do affiliate marketing right, get in touch with 2Xpresso and let’s grow your brand the smart way.
